Brand that tells a story can create an enduring relationship with their consumers. In today’s world, all businesses are trying to create a bonding with their consumers through various methods of marketing. Nonetheless, few succeed as their brand often does not tell a compelling story that welcomes consumers to the core of the brand’s messages.
A memorable brand
Few consumers would ask for a “superman save the earth” story. All they want to hear is the genuine story of how the company is set up and the motivating factor that drives the business each day. We all know that a business cannot thrive without a strong committment to a goal that often propel business owners to succeed.
Bringing life to your business
A story is often a bridge between a company’s goal and consumers’ heart. Successful businesses are brilliant in such skill. A story makes your business alive by possibly relating to consumers’ everyday life. Take for example, Procter & Gamble (P&G), their branding messagesis clear: Touching & Improving lives . As simple as that, it connects people to their purpose of existence.
A brand which tells a story is like a human with personality. The attitude of the brand reflects a personality that can glue and bind consumers attention and attraction to the brand. They tend to trust and bring about a differentiation of your products to others. For example, different retail clothing brands portrays different personality, from street wear attitude to business wear, it helps to send a distinct image of your brand.
Tell a simple story. Tell a genuine story. It’s that simple.
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