Raymond is an avid writer with a passion in the areas of economics, finance, business and education. In his free time, he loves to share his thoughts and ideas about branding and business. His strong belief that branding is core to a sound business development drives him to start this blog.
Sharing ideas and concepts through this blog allows him to interact with his readers and in turn enhance understanding about branding and its effect on business.
Stay tune and enjoy the branding ride!