How Singapore businesses can navigate in a sea of financial turbulence

Check out my latest article @

 

http://sbr.com.sg/financial-services/commentary/singapore-businesses-navigating-in-sea-financial-turbulence

 

 

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3 relationship building tips with customers

In a world of hectic lifestyle where sales turnover is of huge concern for many businesses, there leave only so little time for salespeople to communicate with our customers. In fact, there are little things we can do to enhance customers’ shopping experience. Below are 3 common tips.

Smile brings joy!

Branding Specialist

The quickest method to shape a customer’s experience is a smile on your face. Impression is a 1-second activity. It does not require long period of contact yet brings bountiful pleasant experience to customers.If you are in a fast moving business where the contact time with customer is low, tag along a smile when communicating with your customer. It brings joys and breaks down barriers.

Empathize with customers

Branding Specialist

There were several occasions where I have problem with my iPhone. I was frustrated with the perennial problem that keeps surfacing. I called the Customer Care hotline and a specialist attended to my request. While communicating with the officer, my anger and frustration freezes. She had put herself in my shoe and claim that if “it had happened to her, she would likewise felt troubled”.

A simple sentence that shows you putting yourself in the shoe of the customer helps to re-balance the customer-brand relationship. Till now, I am still a satisfied customer of Apple, not purely because of it stable products but the certainty and stability of after-service support that I felt assured of.

Ensure customers feel valued

branding specialist

It is a natural liking to feel been treasured. The same logic goes for your customers. They would love to be recognized as important. As such, after-customer care becomes a growing component in the holistic value proposition. It can be as simple as giving a yearly thank you card or season greeting mails to them. Let me feel that they are not forgotten. Most importantly, you can mail them a care kit for your products.

The best branding is the words of mouth of customers. Words come from the heart of customers.

 

Take care of your customers and they will take care of your business.

 

 

Brand & Promotion

In the mist of great competition for sales, business owners often engage in promotion to improve sales result. This is often portrayed by having posters indicating 50% discount, etc to entice consumers to purchase their products. On their social media platform, one can notice such “shout-out” promotion that is broadcasted to their fans.

Brand Discount

discount  Credits: she-conomy.com

By exposing your brand to a large discount on your social media platform, you are essentially showcasing to the world that your brand is worth a discount. Essentially, it might even agitate consumers who have purchased your brand products due to its exclusivity to a certain income earner group. Eventually, you become a cheap brand. People will hold  their purchase till there is a consumers.

Brand Credibility

trusted brand

Credits : sgimpact.com

This is by far one of the most important thing to look out for in brand, Loud discount such as half price , 80% off is likely to result in consumers thinking about the quality and sincerity of your products and services. After all, people often have the idea that even after discount , retailers are still earning. Therefore, think about their thought when they feel that you have earned their pocket a large sum of money even before the discount period.

Essentially, your brand lost its message. Suppose a cosmetic brand that keep slashing its prices from $49.90 to $29.90 and subsequently to $9.90. Would you still trust the quality of this products. I’m afraid not although exceptions do happen.

 

Brand Awareness

Credits: nextanalytics.com

Credits: nextanalytics.com

A core motivation for having a large discount signs in shops is to entice people to know the brand. This is a normal thought. After all, which business owners do not want more people to know their brand. However, to do so through discount poster and banner may degrades the first impression of your new consumers. After such degraded brand impressions are ingrained in their mind, it would take an even greater effort to change their impression. The resultant effect is either a one-time sales or risk losing old time customers.

 

Stop discounting your brand today!